Perhaps ‘dominate’ is an understatement…
Still Surging: Fox News Has Best Quarter In Network History
Fox News had their best year of all time in 2009. Now that we’ve finished the first quarter of 2010, it’s clear FNC is showing no signs of letting up – they just finished their best quarter ever, in total day total viewers.
It was also the second highest rated quarter ever in prime time total viewers.
While Fox News continues to see record ratings, their cable news competitors are dropping off even more year-to-year. In the A25-54 demographic during prime time, FNC was up 16%, while CNN dropped 42%, MSNBC was down 22% and HLN was down 40%. In total viewers prime time, FNC was up 3% while the rest declined as well (CNN – 39%, MSNBC – 15%, HLN – 24%).
We’re now one month away from Fox News becoming the #1 cable news channel for the 100th consecutive month based on total viewers…
Oh, by the way, here’s this from TV by the Numbers:
Countdown Ratings Declines Continue; Better Off Without Olbermann?
The ratings declines for Countdown with Keith Olbermann continue. Year over year declines for the first 3 months of 2010 ranged from 40-45% in the cable news advertiser target adults 25-54 demo, and between 21-29% among average viewership.
While it’s hard to completely attribute cause and effect to TV ratings, it’s interesting to note that Countdown had better ratings (and a less severe year to year ratings and viewership loss) during the month of March, when Keith wasn’t on the air (he was off from 2/24 until last night) than it did during February (and was approximately on par with January).